Australia's mortgage broking industry features several prominent companies that provide a range of services to help Australians secure home loans and refinance existing loans. This article explores the backgrounds, ownership and services offered by five leading mortgage brokers: Mortgage Choice, Aussie Home Loans, loans.com.au, Loan Market Group and PropertySensor.
1. Mortgage Choice
Mortgage Choice was founded in 1992 by Rod Higgins and Peter Higgins. The company quickly established itself as a key player in the mortgage broking industry, offering a wide range of mortgage products and financial services. In 2004, Mortgage Choice was listed on the Australian Securities Exchange (ASX), which helped it expand its operations and enhance its service offerings.
Services Offered:
Mortgage Choice provides a comprehensive range of financial products, including:
• First Home Buyer Loans: Tailored for individuals and families purchasing their first home.
• Investment Loans: Designed for property investors seeking competitive rates and flexible terms.
• Refinancing Options: Helps clients refinance their existing loans to secure better rates or terms.
• Financial Planning: Offers financial planning services to help clients manage their finances effectively.
• Insurance: Provides various insurance products, including home and contents insurance, life insurance and income protection.
2. Aussie Home Loans
Aussie Home Loans was founded in 1992 by John Symond, who aimed to revolutionise the home loan market by offering competitive rates and exceptional customer service. The company quickly gained popularity and expanded its network across Australia. In 2017, Commonwealth Bank of Australia acquired a majority stake in Aussie, further solidifying its position in the market.
Services Offered:
Aussie Home Loans offers a wide range of mortgage products, including:
• Home Loans: Various options for purchasing or refinancing a home.
• Investment Loans: Tailored for property investors.
• Refinancing Options: Helps clients refinance their existing loans.
• Insurance Products: Offers home and contents insurance, life insurance and more.
• Financial Planning: Provides financial planning services to help clients achieve their financial goals.
3. loans.com.au
loans.com.au was launched in 2011 by Marie Mortimer as a retail brand for the non-bank lender Firstmac. The company started with a straightforward web address and an ambitious idea: to upend the home loan market by offering competitive rates and exceptional customer service through an entirely online platform. This innovative approach allowed customers to apply for home loans online, a significant departure from the traditional, in-person application process.
Services Offered:
loans.com.au offers a comprehensive range of mortgage products and services, including:
• Home Loans: Options for owner-occupied and investment properties.
• Construction Loans: Ideal for customers planning to build their dream home.
• Green Home Loan Discount: Encourages customers to buy or build energy-efficient homes by offering discounted rates.
• SMSF Loans: Provides low-rate home loans for self-managed super funds (SMSFs).
• Car Loans: Competitive rates for purchasing new and used vehicles, including discounts for energy-efficient and electric cars.
4. Loan Market Group
Loan Market Group was established in 1995 by Sam White, a third-generation member of the White family, which also founded Ray White Real Estate. The company has grown significantly over the years, becoming one of Australia's largest and most established mortgage broking firms.
Services Offered:
Loan Market Group offers a diverse range of mortgage products, including:
• Home Loans: Various options for purchasing or refinancing a home.
• Investment Loans: Tailored for property investors.
• Refinancing Options: Helps clients refinance their existing loans.
• Insurance Products: Offers home and contents insurance, life insurance and more.
• Financial Planning: Provides financial planning services to help clients achieve their financial goals.
5. PropertySensor
PropertySensor was founded in 2023 in Melbourne, Australia. The company was established with the goal of funding property development projects and providing free, data-backed insights to help property professionals maximise returns and identify opportunities. In 2025, PropertySensor expanded into residential property financing, partnering with a leading mortgage broker to offer a range of finance products.
Services Offered:
PropertySensor provides a range of services, including:
• Data-Backed Insights: Provides free and up-to-date insights into property developments for over 500 Victorian postcodes.
• Property Development Funding: Offers financing solutions for property developers and investors including equity raising and debt funding.
• Residential Property Financing: Access to over 60 mainstream and specialist lenders providing tailored solutions for first home buyers, refinance and investment loans.
Conclusion
The mortgage broking industry in Australia is highly competitive, and home to (pardon the pun) several key players offering a range of services to help Australians secure home loans. Mortgage Choice, Aussie Home Loans, loans.com.au, Loan Market Group and PropertySensor are among the top mortgage broking companies in the country, each with a unique history and a comprehensive suite of services. Whether you're a first home buyer, an investor or looking to refinance, these companies provide the expertise and support needed to navigate the complex market for home loans.
Image credit: Unsplash